Today GQ published an extensive feature with brand founder James Jebbia chronicling the history of Supreme. Read on for four things we learned about the mysterious master of streetwear. Jebbia moved to New York from England in and quickly got a retail job working at Parachute, a former streetwear brand. Only six years later, he opened his own streetwear shop in SoHo, Union, which introduced various British brands stateside. The store shuttered in but is survived by several LA outposts, known today as Union Los Angeles.
So to amplify the hype of the inevitable releases, the brand revealed the whole collection and then released it on a weekly basis, usually on Thursdays. Jebbia sought influence from various aspects of skater culture and Harajuku more so than his traditional fashion contemporaries. He used that as a benchmark. The founder behind the arguably most prominent skate label in the world is aware of the influence that Supreme has had on the current cultural landscape, but remains removed from the larger industry machine.
When he was awarded the CFDA Award for Menswear in , his speech which you can watch above was grateful and succinct. Image: Ieva Blazeviciute. James Long tugged motifs from boyhood adolescenceโtightly covered graphic hoodies, decoratively patchworked denim, and highwater pantsโback to the runway for a nostalgic andโฆ. Share this Related Posts.
