The capitol city of Lithuania has a population of , and regularly makes lists as an underrated and inexpensive European destination. Lonely Planet called it a "hidden gem" of Europe. In , it was rated the third cheapest destination for a bachelor party in Europe by FairFX. And you've probably never heard of it. In August of , the city started running racy ads to increase tourism, calling it the "G-spot of Europe.
The sexy ads were conceived by students. And of course, the seed for all of it was laid out in the brief. The ads were published on International Orgasm Day, coincidentally a month before the Pope was scheduled to visit the predominantly Catholic country. Lithuanian priests were offended over the ad, and the bishop of Vilnius said the ads present the city as a "sex tourism city.
It did not. After the ads went up, the U. It rejected the complaint, saying the ad was not "exploitative or degrading" and "unlikely to cause serious or widespread offense. Despite the controversy, the image of a woman in ecstasy made people come β to Vilnius.
The ad reached an audience of million people, appearing in over 1, media publications. Google searches for the city tripled as people attempted to find Europe's G-spot. Tourism for Vilnius also increased. In the year since the ads have been out, tourism has been up by Visitors from Germany and the U. As they say, sex sells, and apparently it wins awards, too. You gotta love a city and an ad campaign that doesn't take itself too seriously. Who's up for a trip to Vilnius? When we consider people who have had a positive impact on the world, we often think of those who have made grand gestures to improve the lives of others, such as Martin Luther King, Jr.
Unfortunately, that type of effort is out of reach for the average person. However, O Organics would like to remind everyone that they can positively impact the world through small, consistent acts of kindness that add up over time. Much like how a small creek can create a valley over the years, we can change lives through small, consistent acts of kindness. O Organics is dedicated to the well-being of all by nourishing people everywhere with delicious organic foods grown by producers who meet USDA-certified organic farming standards.
