Dating coach Blaine Anderson's Instagram comments are filled with men pushing back against her advice for finding matches, scoring dates, and meeting compatible partners. For her, the comments are proof men have trouble asking for help, and a sign she's serving the right market.
She also provides expert advice for Insider's Dating App Clinic, where singles submit their online profiles for suggestions on how to improve them.
She said her courses center on the message that "there's nothing wrong with wanting to improve your relationships with women. That's actually a beautiful and healthy thing. She designed the courses — one for texting, and one for marketing yourself in an authentic way — after doling out dating advice to single male friends in college and beyond, Anderson told Insider.
She also offers one-on-one coaching, but said her downloadable courses remain her most sought after offerings. After three years of professional advice-giving, Anderson said she's noticed the mistakes single men tend to make over and over again. She said they often pick the wrong women for them, or misunderstand what single women want, causing them to market themselves poorly on apps. Dating app profiles are the most common ways singles get a first impression today.
But a lot of these profiles lack the intentional mindset and originality needed to secure a compatible match, Anderson said. She said that dating apps are filled with "fierce" competition. The best way to break through that is through specificity and authenticity, not saying your favorite food is pizza, or that you like to travel in your free time. Some apps, like Hinge, have built-in optional prompts about drinking, drug usage, and other lifestyle habits.
