Considering these themes, the CIM is looking to gather the views of its members across the country to determine how the governing body can support its people on the ground over the next decade. He asked whether or not the same sort of people go into marketing now, as they did 20 years ago.
This was a really important point for me, and I was interested in what my associates had to say on the matter. I believe in working together, as youth is no guarantee of innovation and experience is no guarantee of efficiency. Each generation needs to collaborate to figure the next 10 years out. I was encouraged that some of the most established marketers in the region felt the same way. It will be through the sharing of best practice processes, applying these to new technologies and flexible ways of working, that will produce results as we move forward.
No one believes this pace of change will let up now, so organisations need to be prepared to embrace a tolerance for shifting horizons. We believe in putting more emphasis on customer insight research that will enable organisations to develop quality messages that are going to produce the desired result for brands. The future for the CIM will continue to be focus on being ambassadors of the strategic area of marketing.
Following the great discussion and debate at the conference in Cambridge, the CIM is taking its Hackathon concept on the road, holding Future Focus sessions across the country.
By taking the temperature of the marketing profession, the ideas gathered will help form the key themes of the central Hackathon that takes place next year. Mackman , Marketing Agency.
