This paper focuses on self-presentation in dating ads and the strategies advertisers employ to construct their persona to attract and initiate responses from the desired other. Dating ads have experienced considerable structural changes in their transition from print media to online forms.
The use of diverse media and interaction forms as well as extended space has resulted in a diversification of possibilities in online partner search in which advertisers use fragmented stories, past and anticipated narratives in order to construct a basic personal narrative.
The analysis of examples from a corpus of Caribbean dating ads also shows how advertisers make use of particular cultural references, lexical items and spelling adaptations in their creation of an authentic Caribbean persona and as a means to establish common ground with a potential partner. Small stories as new perspective in narrative and identity analysis. Text and Talk 28 3. Bruthiaux Paul. In Biber D. Sociolinguistic Perspectives on Register, β New York: Oxford University Press.
Search in Google Scholar. Coupland Justine. Dating advertisements: Discourses of the commodified self. Dayter, Daria. Self-disclosure online. Amsterdam: Benjamins. Georgakopoulou, Alexandra. Small stories, interaction and identities Studies in Narrative 8. Gibbs, Jennifer L.
Self-presentation in online personals: The role of anticipated future interaction, self-disclosure, and perceived successes in internet dating. Journal of Communication Research 33 2. Genres in the internet. Innovation, evolution and genre theory. Amsterdam: John Benjamins. Goffman, Erving. Behaviour in Public Places.
