Welcome to Scentrified Interviews , where I explore the stories, inspirations, and dreams of owners of perfume boutiques and brands, people who have truly dedicated their life to the pursuit of scentual excellence.
Happy reading! It isn't difficult to spot her in a room full of perfume industry leaders. Among mainly suit clad businesspeople, all eyes and attention easily go to Sarah Baker, an effortlessly glamorous but down to earth diva.
With a background in the art world, she has a unique perspective and approach to fragrance, and her vision always seems crystal clear. In interviews, she often mentions romance novels and nighttime soaps from the s as a huge inspiration. The influence of these genres can be seen across Sarah Baker's work, through the dramatic and elegant, yet playful and mysterious fragrances the brand has come up with so far.
What exactly is it about these soaps and romance novels that interests you? These shows offer a fantastic blend of drama and romance, with a touch of murder and mystery. And the novels often have a forbidden love element. There's also a certain cheesiness and humor that is so charming, and it reflects an aesthetic that I find myself drawn to. In your opinion, how is fashion and fragrance connected? You have big trends, there are collectors, and there's the concept of a fragrance wardrobe β choosing scents based on mood or occasion, similar to how you might choose an outfit.
And then you did the brilliant song, Spritz Me with Your Love! I always get the feeling you're having lots of fun doing what you do. What's your message to people who take things too seriously? Then for an exhibition, I basically turned the art gallery into a perfume boutique.
